LG Offers Significant Price Drop on 77-Inch B5 OLED TV with Bonus Gift Card

LG's 77-inch B5 OLED TV is now available at a significantly reduced price as part of Best Buy's Memorial Day sale, marking a notable opportunity for consumers looking to acquire a large-screen OLED television at a more accessible cost. The television has been reduced from its original price of $2,999.99 to $1,499.99, and the purchase includes an additional $200 Best Buy gift card, further enhancing the value proposition.

This promotion positions the B5 model as a compelling option for those seeking premium OLED picture quality without the highest-end pricing. The deal, highlighted by The Verge, underscores a trend of major retailers offering substantial discounts on electronics during holiday sales periods.

LG B5 OLED Features and Performance

The LG B5 OLED TV is recognized for delivering the core benefits of OLED technology, including exceptional color accuracy and deep, inky blacks due to its self-emissive pixels. This results in a superior contrast ratio compared to traditional LED displays. For gamers and users with the latest entertainment hardware, the TV is equipped with a 120Hz panel and four HDMI 2.1 ports. These specifications are crucial for supporting high refresh rates and resolutions, enabling consoles like the PlayStation 5 and Xbox Series X to perform at their full potential, displaying games at 4K resolution with up to 120Hz frame rates.

The television also integrates LG's proprietary webOS platform, which provides a user-friendly interface for accessing a wide array of popular streaming applications. Support for Dolby Vision and Dolby Atmos further enhances the viewing experience, offering dynamic HDR color and immersive, object-based audio. Voice control is also integrated, with support for Amazon Alexa.

Positioning within LG's Lineup

The B5 series is positioned by LG as a more budget-conscious alternative to its higher-tier OLED models, such as the C5 series. While sharing many fundamental features with its more expensive counterparts, including a stunning panel with infinite contrast and the same HDMI 2.1 port configuration, the B5 differs in certain performance aspects. Notably, it is not as bright as the C5 and may exhibit slightly less refined upscaling capabilities for lower-resolution content. Additionally, the C5 may offer a slightly faster 144Hz refresh rate on some models, though the article suggests the incremental gains may not justify the significant price difference.

The current pricing strategy, particularly the substantial discount on the 77-inch model, suggests LG's intent to broaden the appeal of its OLED technology into a more competitive segment of the market.

Availability of Smaller Sizes

Beyond the headline-grabbing 77-inch deal, LG also offers the B5 OLED in smaller, more affordable sizes. The 48-inch model is priced at $649.99, and the 65-inch version is available for under $1,000. These options make OLED technology accessible for a wider range of room sizes and budgets, allowing consumers to choose a size that best fits their space and financial plan. The availability of a 65-inch OLED for under $1,000 is particularly noteworthy, as it democratizes access to a premium display size and technology.

Impact on Consumer Choices

This significant price reduction on a large-format OLED TV has practical implications for consumers. It lowers the barrier to entry for experiencing OLED's superior picture quality, which is particularly beneficial for home theater enthusiasts, movie buffs, and gamers who prioritize visual fidelity and smooth motion. The inclusion of a substantial gift card with the purchase further sweetens the deal,

Key facts

• Source: The Verge AI
• Date: 2026-05-22T15:30:00+00:00
• Topic: LG’s 77-inch B5 OLED TV is down to $1,500 and comes with a $200 gift card